Kathryn Elyse
Brand & Identity Design
Kathryn Elyse is a Seattle–based jewelry brand. Her aesthetic mixes the chic refinement of modernist style with the direct pragmatism of gemstones. Her work is as distinctive, feminine, and beautiful as the people who wear them. With this we built an iconic logo design and stationary that reflects the characteristics and beauty of her work.
Design Priorities
Astounded by Mother Nature’s vivid playfulness, Kathryn is lured by unique gemstones taking on individual personalities through varied colors, cuts, or inclusions. With this in mind, we wanted to build a brand that was modern, illusive, and iconic. We anchored a diamond within the K as she often utilized these as settings surrounding her gemstones. Additionally, we wanted her brand to be versatile like her work, creating a system in which she can use her name, full brand, or icon depending on the medium.
We were struck by the textures of the stones she uses and utilized those patterns to develop a line of business cards and stationery that is as beautiful as the work she is delivering to her customers.
Team
Creatie Director:
Lizzy Ellingson
Brand Design:
Lizzy Ellingson
Kathryn Elyse Team:
Katie Hagstrom