Bowls and kitchen aid mixer

Blueprint is a life-event registry and website builder, where customers are able to shop on interactive room blueprints and create a universal registry.

Since its launch in 2013, Blueprint has enabled new features such as a website builder, add to blueprint button, and registry import to expand the event planning tools. From a birthday to the big day, we strived to provide a platform that makes planning an event easier than ever. In 2018 the company was acquired by David’s Bridal and continues to serve customers today.

Blueprint Registry

Product, UX/UI Design & Leadership

Design Priorities

When conceiving and creating Blueprint we went through endless rounds of wire-framing, user experience design, and development. From the original design to the most recent UI, we strived to make the experience intuitive and fun. By 2016, mobile devices were clearly trending toward the preferred user experience. Through this data, we redesigned the platform to be a mobile-first experience with best-in-class interaction and technology. Through this massive change, we developed multiple new tools and transitioned our code base to be more stable and to grow with the demand. Blueprint’s design process was to learn through customer data and drive actionable change through design.

Blueprint was acquired by David’s Bridal in 2018 and is still active and remains one of the top universal registries in the US.

Team

Founders:
Nevin Shetty & Lizzy Ellingson

UX/UI & Product Design:
Lizzy Ellingson, Bilberrry

Brand Design:
Lizzy Ellingson, Donica Ida

Technology Firm:
Bilberrry

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