Diamond Rewards

“Diamond by David’s” was built during the pandemic as a way to increase AOV and customer base. As a brand we wanted to create a rewards program that was not tied to the LTV (lifetime value) of the customer, but rather the LTV of the “event”. Through strategy sessions, customer feedback, and long days of wireframing - we designed and built a program in less than 3 months. Through Diamond, the customer can create a rewards account and share their Diamond ID (phone number) with friends and family allowing them to capture points for every purchase made. This gives the opportunity for the wedding party to have discounts & incentives while giving points back to the rewards account holder. 

The rewards program can be accessed via David’s site, where the customer has a portal with their point history, digital member card, and member exclusive offers which they can claim in the application. Additionally, Diamond members have access to the Diamond desk, with an exceptional level of customer service for any issues or questions.

Since launch, we have seen extreme growth, with over 2.5 million Diamond members. We continued to iterate the program – developing Diamond member pricing, updating UX/UI, and adding additional tier prizes and in-store incentives.